"Don't bother unless sincere" is the most popular TV show in China at this time. It's especially remarkable because the program was produced by a rather rare know TV station (Jiangsu Satellite).
The program finds matches between a male participant and one of 24 female hostesses. In a sense, all involved had been following the bottom line of this reality show: being sincere. The male always shoot for the most pretty hostess, and the female always compete for the most wealthy bachelor.