Bright Dairy Eye on Yoplait

Shanghai based Bright Dairy (aka Guangming Milk) entered the last round of the bidding process for 50% share of Yoplait Yogurt. "It's time for a better snack"

Bright Dairy has adopted an international expanding strategy with purchasing and merging. In 2010, Bright Dairy acquired 51% share of New Zealand's Synlait Milk.

Bright Dairy's overseas expansion at this time is mind-boggling in many ways. Not trusting mainland based dairy products after the past melamine record and most recent leather protein incident, Chinese have emptied shelfs of grocery store in neighboring Hong Kong and Macau. Obviously Bright Dairy is buying an oversea brand to re-badge its dairy products nobody wants. This may trigger a perfect storm for a round of buying western brand among mainland dairy companies. Without surprise, once the purchase went through, Bright Dairy would withdraw Yoplait from the international market and use it to crush other domestic competitors.

Even among the notorious dairy companies in China, Bright Dairy is the worse of the worst. As early as in 2005, Bright Dairy was caught wet hands re-newing dairy product with recycled old product, some already had gone riot. At the beginning, Bright Dairy denied the story. But when their special equipment to process riot old product was video-taped and aired in the TV program, they claimed it was an 'industrial wide standard procedure'. Because Chinese President Jiang Zemin was also CEO of the Bright Dairy, and because the Shanghai municipality's clout, Bright Dairy was not even fined, and the whole incident became of taboo. The media coverage and online protest were quickly silenced.

Bright Dairy was not dented from the incident and nobody dare to say anything regarding Bright Dairy's production procedure anymore. Some online posts alleged if the melamine incident was first revealed to be associated with the Bright Dairy, it would never have been allowed to expose.

Plastic Rice

An English blog cited a Vietnamese source 'Very Vietnam', which in turn referred to a Korean language 'Weekly Hongkong' who reported Singapore media alleging plastic rice discovered in market in Taiyuan of Shanxi Province, what a mouthful.

The Seagull hasn't had the privilege of tasting this edition of rice, therefore we can not confirm or rebut the truthfulness of the story. However, given the track record of food safety in the most recent years, nothing is impossible on this magic land.

Around 1996, a rare, expensive kind of rice, bamboo jasmine rice emerged in market. This rare kind of rice has a bamboo green, and a kind of bitter-mint smell of bamboo. Bamboo rice is heavily promoted as good to health. Two years later, it turned out these were ordinary rice with green color. This 'enhancement' technique was funded by China National Science Foundation, as hinted by this 1998 paper.

Around June, 2005, news reported thousands of tons of toxic rice (containing lethal amount of Aflatoxins per serving) in retail market in Beijing. This batch of rice was 'refurbished' by a company run by the Food Bureau of Beijing from old rice already removed from food produce process. The Food Bureau of Beijing denied the report, and insisted no old rice was re-introduced to the food process. Beijing municipal government admitted guilty with mounting evidence after half years of retail in October. The Food Bureau was fined $50,000.

Around 2011, news media reported a significant share of rice in China contained excessive cadmium, a by-product of industrial process. This is not really news worthy. As early as 2002, national testing results published by the Minister of Agriculture indicated 10.3% rice contains too much cadmium, and 28.4% contains too much lead, caused by industrial waste water being used for agriculture irrigation. No relief is expected because 1) there is no alternative source of water in affected areas; 2) it will be impossible to change the soil already contaminated. Century Weekly produced a map of cadmium rice.

A good hindsight guide in buying rice in China is to avoid good looking rice, because they were most likely polished, bleached from old rice. Also any type of jasmine rice should be avoided as they were made from artificially synthesized chemicals.

Readers familiar with what's happening in China know under the authoritarian ruling of the communist Party, no conduct without government endorsement could survive long enough to make a scandal. Bright Dairy of Shanghai was known for collecting riot milk from the market to reproduce new milk. Bright Dairy (Shanghai Stock Exchange 600597) was not punished even after a local TV station in Henan Province caught the entire process and aired it on national network. Former President Mr. Jiang Zemin was the president of Bright Dairy. The Three Deer (Sanlu) Dairy of Hebei Province received a National Science and Progress Award (2nd place, the highest ever in Dairy Industry) for its technique to mix melamine into milk product. With any luck, if the rumor were turned true), we would see the element of government sponsorship again behind the plastic rice incident.

There is no need to worry about food safety of government officials of all levels, because they eat produce only from specially designated 'Special Supply (Te4Gong1 in pinyin) Areas', where corps are grown with most strictly regulated traditional methods. History had proved again and again, sharing of resource with a closed circle is the most effective way of maintaining a regime.