Around 60,000 Chinese died in car accidents in a year. It's not a big number considering the base population and the road conditions. Therefore, a person died from a car accident is not news worthy. What is news worthy though, is the current trend of killing a person through means of repeated crushing, often recorded by video cameras.
In this 2006 incident (video: http://www.56.com/u48/v_MTc4MjgyOQ.html) in Hangzhou, Zhejiang Province, an old lady was run over 5 times. January 20, 2009, A car ran over a 2 years old girl three times (video: http://video.sina.com.cn/p/news/s/v/2009-01-21/094360241336.html) in Ji'nan, Shangdong Province. September 13, 2010, a 3 years old boy was run over 4 times by a BMW driven by a CCP official. September 19, 2010, a man was run over three times (video: http://www.56.com/u97/v_NTQ5ODg0NzA.html) by an Audi.
None involved was ever charged murder, including the case when the lady was killed after being run over 5 times. In the recent case when the 3 years old boy was killed after being run over 4 times by a communist official, the police of Jiangsu even refused to press criminal charge, not after a through investigation, but moments after the accident before any investigation.
In many cases, the driver was seen by camera to get down to check the victim. When realizing the victim was not dead, get on the car and then run over the victim for as many times as necessary of a guaranteed kill. Some then drove away, some then calmly stayed for police.
The problem lies deeper than the lack of ethics of communist regime. Many Chinese drivers feel empathy with those who run over repeatedly. Even many media share the same sentiment, but blame the insurance and road traffic law for the drivers confusion. The theory was a driver would risk paying more on a wounded victim then a dead victim. The key issue here is, many people and the media consciously give up a basic moral value, but measure everything with money. 'Cost', instead of 'value' becomes the sole component of social architecture. Killing becomes acceptable when it saves cost.
This is an extension of the communist believe occupied China in the past, when the loyalty to the Party is the No. 1 virtue over everything else including value of life. Only that loyalty to money replaces loyalty to the Party. Not surprisingly, the new communist Party is controlled not by a shared belief of communism, but by a sharing of social resource.